Congratulations to the medalists of the 4th annual Axiom Business Book Awards.
Listed below are the gold, silver, and bronze medal winners in each category, 67 in all. There were a total of 377 books entered.
2011 Medalist
GENERAL BUSINESS / ECONOMICS
- Gold: The Art of Choosing, by Sheena Iyengar (Twelve)
- Silver (tie): The Rational Optimist: How Prosperity Evolves, by Matt Ridley (Harper)
- The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media, by Francois Gossieaux and Ed Moran (McGraw-Hill)
- Bronze: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success, by Carmine Gallo (McGraw-Hill)
CAREER (job search, career advancement)
- Gold: The Way Up: How to Keep Your Career Moving in the Right Direction, by Donald J. Hurzeler (Greenleaf Book Group Press)
- Silver: What Should I Do With the Rest of My Life? by Bruce Frankel (Avery)
- Bronze: What’s Next? Follow Your Passion and Find Your Dream Job, by Kerry Hannon (Chronicle Books)
SALES (sales skills, negotiating, closing)
- Gold: Selling Change: 101 Secrets for Growing Sales by Leading Change, by Brett Clay (ARIVA Publishing)
- Silver: The New Experts: Win Today’s Newly Empowered Customers at their 4 Decisive Moments, by Robert H. Bloom (Greenleaf Book Group Press)
- Bronze: Snap Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers, by Jill Konrath (Portfolio)
LEADERSHIP
- Gold: The Velocity Manifesto: Harnessing Technology, Vision, and Culture to Future-Proof Your Organization, by Scott Klososky (Greenleaf Book Group Press)
- Silver: Liquid Leadership: From Woodstock to Wikipedia, by Brad Szollose (Greenleaf Book Group Press)
- Bronze: Being the Boss: The 3 Imperatives for Becoming a Great Leader, by Linda A. Hill & Kent Lineback (Harvard Business Review Press)
COMMUNICATION SKILLS / NETWORKING
- Gold: Resonate: Present Visual Stories That Transform Audiences, by Nancy Duarte (John Wiley & Sons)
- Silver (tie): The Power of Framing: Creating the Language of Leadership, by Gail T. Fairhurst (Jossey-Bass)
- When the Headline Is You: An Insider’s Guide to Handling the Media, by Jeff Ansell (Jossey-Bass)
- Bronze: Buy-In: Saving Your Good Idea from Getting Shot Down, by John P. Kotter and Lorne A. Whitehead (Harvard Business Review Press)
BUSINESS ETHICS
- Gold: Giving Voice to Values: How to Speak Your Mind When You Know What’s Right, by Mary C. Gentile (Yale University Press)
- Silver: Rebuilding Trust in the Workplace: Seven Steps to Renew Confidence, Commitment, and Energy, by Dennis Reina & Michelle Reina (Berrett-Koehler Publishers)
- Bronze: The Refractive Thinker: Ethics, Leadership, and Globalization, Edited by Dr. Cheryl A. Lentz (The Lentz Leadership Institute)
OPERATIONS MANAGEMENT / PRODUCTIVITY / TQM
- Gold: Chasing Stars: The Myth of Talent and the Portability of Performance, by Boris Groysberg (Princeton University Press)
- Silver: Construction Project Management, by J.F. McCarthy (Pareto Publishing)
- Bronze: Agile Productivity Unleashed: Proven Approaches for Achieving Real Productivity Gains in ANY Organization, by Jamie Lynn Cooke (IT Governance Publishing)
HUMAN RESOURCES / EMPLOYEE TRAINING
- Gold: The M-Factor: How the Millennial Generation is Rocking the Workplace, by Lynne C. Lancaster and David Stillman (Harper Business)
- Silver: Get Rid of the Performance Review! by Samuel A. Culbert (Business Plus)
- Bronze: The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today, by Jeanne C. Meister & Karie Willyerd (Harper Business)
ENTREPRENEURSHIP
- Gold: The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business, by Carol Roth (BenBella)
- Silver: The Invention of Enterprise: Entrepreneurship from Ancient Mesopotamia to Modern Times, Edited by David S. Landes, Joel Mokyr & William J. Baumol (Princeton University Press)
- Bronze: Selling Sunshine: 75 Tips, Tools, and Tactics for Becoming a Wildly Successful Entrepreneur, by Tony Hartl (Greenleaf Book Group Press)
PHILANTHROPY / CHARITY / NONPROFIT
- Gold: Change Philanthropy: Candid Stories of Foundations Maximizing Results through Social Justice, by Alicia Epstein Korten (Jossey-Bass)
- Silver: At the Crossroads: Not-for-Profit Leadership Strategies for Executives and Boards, by Philip Coltoff (John Wiley & Sons)
- Bronze: Nonprofit Sustainability: Making Strategic Decisions for Financial Viability, by Jeanne Bell, Jan Masaoka, Steve Zimmerman (Jossey-Bass)
INTERNATIONAL BUSINESS / GLOBALIZATION
- Gold: The Next Boom: What You Absolutely, Positively Have to Know About the World Between Now and 2025, by Jack W. Plunkett (BizExecs Press)
- Silver: The Last Economic Superpower: The Return of Globalization, the End of American Dominance, and What We Can Do About It, by Joseph P. Quinlan (McGraw-Hill)
- Bronze: Beyond the Beaker: How to Achieve Successful Market Adoption for Emerging Technologies, by Paul Patterson (Kohritsu Press)
PERSONAL FINANCE / INVESTING (estate planning, stocks, bonds)
- Gold: What Investors Really Want: Discover What Drives Investor Behavior and Make Smarter Financial Decisions, by Meir Statman (McGraw-Hill)
- Silver: Smarter than the Street: Invest and Make Money in any Market, by Gary Kaminsky (McGraw-Hill)
- Bronze (tie): If I’m So Smart...Where Did All My Money Go? by Doug Warshauer (CFMB Books)
- Taming Change with Portfolio Management: Unify Your Organization, Sharpen Your Strategy, and Create Measurable Value, by Pat Durbin and Terry Doerscher (Greenleaf Book Group Press)
RETIREMENT PLANNING
- Gold: The AARP Retirement Survival Guide: How to Make Smart Financial Decisions in Good Times and Bad, by Julie Jason (Sterling)
- Silver: Retirement Breakthrough: The Safe, Secure Way to Guaranteed Income You Can’t Outlive – In Any Economy, by Dick Duff, JD, CLU (Greenleaf Book Group Press)
- Bronze: Retirement Readiness: Creating Your Vision, Knowing Your Position, & Preparing for Your Future, by Mike Bonacorsi CFP® (Peter E. Randall Publisher)
COACHING / MENTORING
- Gold: Nice Bike: Making Meaningful Connections On the Road of Life, by Mark Scharenbroich (Echo Bay Publishing)
- Silver: "What Could Happen If You Do Nothing?": A Manager’s Handbook for Coaching Conversations, by Jane Murphy (Giraffe Business Publishing)
- Bronze: The Accidental Sales Manager: A Survival Guide for CEOs Who Find Themselves Managing Salespeople, by Suzanne M. Paling (Entrepreneur Press)
SUCCESS / MOTIVATION
- Gold: Comebacks: Powerful Lessons from Leaders, by Andrea Redmond & Patricia Crisafulli (Jossey-Bass)
- Silver: Working Together: Why Great Partnerships Succeed, by Michael Eisner, with Aaron Cohen (Harper Business)
- Bronze: Super Rich: A Guide to Having it All, by Russell Simmons (Gotham Books)
ADVERTISING / MARKETING / PR / EVENT PLANNING
- Gold: Everything I Know about Marketing I Learned from Google, by Aaron Goldman (McGraw-Hill)
- Silver: The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience, by Jim Joseph (AMACOM)
- Bronze (tie): Marketing: Unmasked, by Erik Wolf & Stephanie Frost (Zero-G Creative)
- Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business, by Josh Bernoff & Ted Schadler (Harvard Business Review Press)
CORPORATE HISTORY / MILESTONE
- Gold: Rockwell Collins: 75 Years of Innovation, by Kennard C. Braband, Bernard J. Smith (WDG Publishing)
- Silver: Maps, Mountains & Mosquitoes: The McElhanney Story 1910-2010, by Katherine Gordon (The McElhanney Group)
- Bronze: Commodore: A Company of the Edge, by Brian Bagnall (Variant Press)
BUSINESS REFERENCE (legal, how-to, technology)
- Gold: Public Safety Architecture, by I.S.K. Reeves V; Ian Reeves, AIA; Kevin Ratigan, AIA, LEED AP; and Stockton Reeves (Architects Design Group)
- Silver: Small Business Taxes Made Easy, by Eva Rosenberg (McGraw-Hill)
- Bronze: The Employee Rights Handbook, by Steven Mitchell Sack (Legal Strategies Publications)
MEMOIR / BIOGRAPHY
- Gold: Still Surprised: A Memoir of a Life in Leadership, by Warren Bennis (Jossey-Bass)
- Silver: Everything is Possible, by S. Daniel Abraham (Newmarket Press)
- Bronze: Miles Away...Worlds Apart: Empowering Lessons Gleaned From Experiences of a Whistleblower, by Alan Sakowitz (Legacy Series Press)
BUSINESS FABLE
- Gold: Harper’s Rules: A Recruiter’s Guide to Finding a Dream Job and the Right Relationship, by Danny Cahill (Greenleaf Book Group Press)
- Silver: The Ball, by Todd Whitaker (Triple Nickel Press)
- Bronze: Invaluable: The Secret to Becoming Irreplaceable, by Dave Crenshaw (Jossey-Bass)
WOMEN IN BUSINESS
- Gold: Wander Woman: How High-Achieving Women Find Contentment and Direction, by Marcia Reynolds (Berrett-Koehler Publishers)
- Silver: Briefcase Essentials: Discover Your 12 Natural Talents for Achieving Success in a Male-Dominated Workplace, by Susan T. Spencer (Greenleaf Book Group Press)
- Bronze: See Jane Collaborate: Your Essential Guide to Joyful and Prosperous Business Partnerships, by Azriela Jaffe & Michele DeKinder-Smith (Jane Out of the Box Media)




