In today’s digital world, promoting a book isn’t just about book tours and reviews in industry magazines—social media has completely changed the game. Whether you’re a seasoned author or just launching your first book, social media platforms offer incredible opportunities to connect with readers, build excitement, and get your book in front of the right people.
At the Axiom Business Book Awards, we’ve seen how a well-crafted social media presence can turn a great book into a must-read sensation. If you’re ready to take your book promotion to the next level, we’ve got you covered! Below, we’ll walk you through practical tips on using social media effectively to boost your book’s visibility, grow your audience, and make a lasting impact.
UNDERSTANDING YOUR AUDIENCE
Before you start posting, it’s important to consider who you’re trying to reach. If you’re promoting a business book, your audience likely includes business professionals, industry leaders, and avid readers. However, each group uses social media differently, so tailoring your approach is key.
For example, business professionals and leaders are often on LinkedIn, where they look for content that’s relevant to their industries and careers. Sharing insights, tips, or case studies related to your book will grab their attention.
Meanwhile, book lovers might be more active on TikTok and Instagram, where you can share quick quotes, behind-the-scenes images, or videos discussing your writing journey.
The key is to match your content to your audience’s interests. Industry leaders may want high-level insights, while avid readers might appreciate personal stories. By aligning your posts with their preferences, you’re not just promoting your book—you’re building a conversation they’ll want to join.
CHOOSING THE RIGHT PLATFORMS
Not all social media platforms are the same when it comes to promoting a business book, so it’s important to pick the ones that fit your audience and goals. Here’s a quick breakdown of the main players.
LinkedIn is ideal for business books. It’s where professionals and industry leaders look for insights, so sharing articles, posts, or participating in relevant discussions can help your book shine.
Twitter works well for short, punchy updates like quotes or quick tips, and it’s great for engaging directly with readers or influencers. It’s perfect for staying part of ongoing conversations, whether they’re industry-related or trending.
Facebook has a broader audience, making it a good fit if your book appeals to a wider range of readers. It’s great for creating events, running ads, or building a community around your book’s themes.
Instagram is all about visuals, and while it might not seem obvious for business books, you can share creative posts like cover shots, behind-the-scenes looks, or short videos. Stories and Reels also offer a fun way to engage.
The key is to choose platforms that align with your book’s themes and where your audience spends their time. You don’t need to be everywhere—just where it makes sense.
CRAFTING ENGAGING CONTENT
Now that you’ve chosen your platforms, it’s time to create content that hooks readers. Start by sharing excerpts from your book to spark curiosity, along with behind-the-scenes looks at your writing process. Personal author insights and reviews from readers are also great for building a connection and trust.
Make your posts visually appealing with graphics, videos, and images. Share quote graphics, short video clips explaining key concepts, or simple shots of your book cover. People are far more likely to stop scrolling for eye-catching visuals.
Finally, craft compelling captions and headlines. Think punchy, intriguing, and concise—ask questions, share bold statements, or tease interesting points from your book. With the right mix, you’ll turn casual scrollers into engaged readers.
ENGAGING WITH YOUR AUDIENCE
Social media is all about building connections, not just posting. Start by responding to comments—it’s a simple way to show your audience you care. Hosting Q&A sessions on Instagram Live or LinkedIn can also be a fun way to engage directly with readers and give them a personal look at your book.
To create a sense of community, consider starting discussion groups on Facebook or LinkedIn, where readers can share their thoughts. Encourage user-generated content by asking followers to post photos or favorite quotes using a specific hashtag.
Also, use social media to network with influencers and industry leaders. Engage with their posts and look for collaboration opportunities. A share or shoutout from the right person can do wonders for your book’s reach.
SUBMIT YOUR BOOK TODAY
Promoting your book on social media doesn’t have to be overwhelming—it’s all about understanding your audience, choosing the right platforms, and sharing engaging content that resonates.
And don’t forget, if you’re an Axiom Business Book Award winner or nominee, you already have a powerful platform to boost your visibility. Leverage that recognition! Share your involvement with the awards on your social channels, mention it in your posts, and use it as a credibility boost.
Haven’t submitted your book to Axiom yet? You can do so right here. Readers love discovering books that have earned prestigious accolades, and the Axiom seal can be a game-changer in getting your book noticed!
