Publishing a business book is a major milestone, but it’s only the beginning. In today’s competitive market, even the most insightful books need more than great content to stand out. That’s where your author platform comes in.
At the Axiom Business Book Awards, we see year after year how a strong platform helps business authors reach wider audiences, increase their credibility, and make a lasting impact. Whether you’re self-published or working with a traditional press, your platform can amplify your message and position you as a thought leader.
What Is an Author Platform—And Why Does It Matter?
Your platform is the collection of tools, channels, and relationships that give you visibility, authority, and influence. It includes your website, social media presence, email list, speaking engagements, media coverage, and partnerships.
For business authors, a platform also acts as proof of expertise. It shows readers, media outlets, and award judges that you have a valuable message and an audience ready to receive it.
How to Build a Business Author Platform That Works
1. Start with a Clear Message
What problem do you solve? What unique insight do you offer? The most successful business authors build their platforms around a clear and consistent message. Make sure everything—from your book to your LinkedIn bio—tells the same story.
2. Leverage Your Expertise
Share your knowledge through blog posts, webinars, podcasts, and guest articles. Thought leadership builds trust and keeps you top-of-mind in your industry.
3. Grow Your Network
Partner with industry peers, influencers, and organizations that align with your mission. Connections can lead to speaking gigs, endorsements, reviews, and event new readers.
4. Stay Active on Social Media
Make sure to spend your time on the platforms your audience uses most. Share insights, join conversations, and highlight key takeaways from your book. Authentic engagement beats self-promotion every time.
5. Build Your Email List
Social platforms can change overnight, but your email list is yours. Offer a free resource or exclusive content to encourage sign-ups and build a direct line of communication with your audience.
Why Platform Matters for Awards and Recognition
A strong platform doesn’t just help sell books; it helps your message gain traction. Judges for awards like Axiom are looking for authors who demonstrate leadership, clarity, and impact. Your platform can help show how far your book has reached and why it deserves recognition.
Final Thoughts
Building a platform takes time, but the payoff is worth it. As you grow your influence, you expand the reach of your message and open doors for more opportunities, connections, and awards.
Turn Your Platform Into Long-Term Recognition
Building a platform is one of the most strategic moves you can make as a business author, but don’t stop there.
If you’ve worked hard to create a book that informs, inspires, and positions you as a leader in your field, it’s time to take the next step. The Axiom Business Book Awards recognize the year’s best business books from thought leaders, entrepreneurs, and changemakers like you.
Submit your book today and amplify the impact of your platform with national recognition that lasts long after launch.
